Learning Insite

The purpose of this site is to think about and review material relating to flexible, blended and innovative learning. I have been working in these areas since 1997 and have developed skills and experience in designing flexible learning options, developing learning materials and assessments, case management, and new practices. This site has developed into a form of learning journal to allow me to share my reflections on these subjects.

Tuesday, November 02, 2004

Boost Juice - All Attitude

An article in the Advertiser newspaper dated October 24 2004 (page 29) talks about the winner of the Telstra Business Woman of the Year. Ms Janine Allis is the founder of Boost Juice and turned it from a one store show into a $65 Million success story. She now has 140 stores across Australia, employing over 1600 people and all done in four years.

The article highlights several issues although I will only mention a couple here. Firstly that the freedom to succeed is still alive and well in Australia. It has nothing to do with who you know or how much capitol you have to kick it off, although everyone would agree it would help. It has more to do with believing in the idea and not accepting that it cannot be done.

My own experience supports this albiet on a much smaller scale than what Ms Allis has accomplished. The system is often blamed for any failure but my experience has been that the system can be changed and it can be used to achieve anything you need it too. The CD-Rom development in the Onkaparinga Institute's Heavy Vehicle program is one case in point. It all started after I attended a LSREC conference on Learning Futures in 1997. It inspired me to write a report that made others in the Institute take note and helped kick the Education Technology Centre (ETC) at O'Halloran Hill to a running start. While I did not start ETC, it was the concept and programs I instigated that gave them the impotis that did. It also gave me an opportunity to learn about computers and to use a number of software programs. It got me out of teaching for 18 months and to participate in some real professional development. I returned to Heavy Vehicle teaching in 1999 in order to instigate flexible learning innovations in workplace training and development of the Automotive Traineeship program.

The CD-Rom program ran until late 2002 with the closure of ETC. This did not occur because the concept was flawed but because of a severe funding deficit in the wider Institute. These products became Internationally recognised and are currently being used in the United Kingdom, South Africa, Jamaica, Papua New Guinea, the South Pacific, Hong Kong and parts of Asia. They have been benchmarked against products in Australia and the United States and have faired very well. Their main claim to fame is that they are interactive, relevant and best of all, relatively cheap to produce.

Ms Allis states in the article "We don't tolerate no, because there is a solution to every problem. If you go in with a positive attitude you can do anything." It is obviously what helped Ms Allis become the success she is and can help anyone if they believe in it too. The other two qualities that are essential are persistence and perseverance. Never give up despite the challenges and stick with it.


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